Social Media


Our Social Media Takeover

Social media refers to user-created content (audio, text, video, multimedia) that is published and shared online. It is also the online technology that allows users to share content and communicate with one another. Social media has changed how we live our lives and affected how nearly every industry does business. People use social media to stay informed, compare and buy products, and keep in touch with family and friends. Companies also use social media to reach customers.

Market overview

The market size, measured by revenue, of the Social Networking Sites industry is $61.4bn in 2021. The growth is mainly due to the companies rearranging their operations and recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $308.96 billion in 2025 at a CAGR of 32%.


Key areas

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    Collaborative projects

    Social media applications that enable the joint and simultaneous creation of knowledge-related content by many end-users.

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    Blogs and microblogs

    Websites that contain a log or diary of information, specific topics or opinions, links to stories or other websites with relevant and interesting information.

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    Content communities

    Sites that allow users to share multimedia content. Individuals upload their materials, describe them, and make them publicly available.

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    Social-networking sites

    Internet-based sites to stay connected with friends, family, colleagues, customers, or clients. Can have a social or business purposes.

Customers stories